Synergy And Convergence

• Synergy is when people work together to try and improve an original idea of a product. It can be used by companies to try and make a larger profit by extending an idea and making more money by creating more products to do with it. An example of this would be 'High School Musical'. Disney teamed up with other companies to extend this movie by bringing out a book, a game and selling merchandise in stores.
• Convergence is how one product can include a range of other media products, an example of this is a playstation is a games controller but can also be used as a dvd player and an internet modem. The iPhone is also an example as it includes a camera, web browser, video recorder and music.

To help extend my magazine I could also try and use these terms to make my magazine better. An example of this would be a CD, I could add a cd to a magazine and use it as a puff. They could team up with a record company to help promote it; this would be an example of synergy and convergence as it is a media product too. An example of synergy could be for a magazine to team up with a company such as Starbucks which could appeal to their target audience. They could use the free iTunes cards they use to help promote a band they feature in their magazine and put their magazine name and web link on the bottom of it. An example of convergence would be the magazine being available in text form, online or as an app. Using these terms could help a magazine become more well-known and make more money too.